Question 5 - How did you attract/address your audience?

Many aspects of our film appeal to the target audience because we focused on conventions to ensure the target audience would be able to relate and connect with the characters in our film. 

As we have a lot of money towards our production because of our production and distribution, we would be able to hire high profile actors to play our characters. This would draw a lot of attention to our film and would result in a lot of free promotion. For example, fans of the high profile actress we would hire would discuss her newest projects with friends and family and other fans which would promote our film even further.
Our storyline tackles many issues are there are different characters that have different stories that will all come together, this is interesting for everyone. For example, throughout the film we will unravel the reason behind the crimes for the criminal, which will be heartfelt and hard-hitting whilst we see the Nerd growing up and getting into his first relationship, which is comical. As there are many different sub-genres and themes, such as comedy, drama, romance; everyone can relate to and enjoy the film therefore will attract more people. 

The production company will also help attract an audience as it is large and produces many mainstream and well known movies, so people will be able to put their trust in the production company and therefore watch our film. Whereas, on the other hand, if it was a smaller production company, people may be hesitant to watch their films as they may have never seen a film made by them before and therefore have not put their trust in them yet.

Our roughcut feedback helped us improve our film to ensure it was aimed at the target audience, for example, making the storyline complex but not complicated or confusing because teenagers want to enjoy the film, and not have to think about or process everything. This will make it easier to attract an audience as it won't be hard to explain the storyline when people share it with their friends, so people will be more likely to be interested in our film.

We will be able to reach our audience by different forms of media because of the amount of money that was put into our media product because we used a big production company. Such as: Social networking: facebook, twitter, tumblr.
- Tabloid articles
- YouTube advertising
- TV advertising 
- Bus and other transport advertising.