Friday, 28 March 2014

Question 6

What have you learnt about technologies from the process of constructing this product?

Question 3

Q7. Looking back at your you preliminary task, what do you feel you have learnt in the progression from it to the full product?

In media I incorporated a preliminary task based on a chosen script. During the preliminary I had limited skills and ideas to make the script better. However also in media I also incorporated a full product. From the preliminary task to the full product I have learnt a lot of skills and developed techniques in all aspects such as pre production- post production. 

Pre- Production
The area of pre production which i am going to talk about is the storyboard. This was my story for my prelim task.    


This is my full product for an item for my pre production work which is my storyboard.


In comparison to my prelim storyboard there are many differences which shows that I have improved my pre production skills such as:


  • Better drawing 
  • More detail 
  • More shots in comparison to Prelim
  • Storyboard visually detailed 
  • Range of shots
  • Mise en scene such as costume; identified in storyboard




In these Camtasia videos, I am comparing the quality of my full product and my prelim explaining what I learned and how I learned it 












Thursday, 27 March 2014

Q.2:How does your media product present different social groups


http://slide.ly/view/cbb38a4c44516641101a6df6834b42f3

Representation:representation is the description or portrayal of someone or something in a particular way.in our film T.E.A.M its stereotypes.Above i have created a slidely of the different stereotypes of teen characters that we have used in our own teen film opening.
In our teen film, T.E.A.M, we have represented the different social groups of:.The Princessshe is a typical girly girly who is often presented as rich who enjoys make up and glamour.I teen movies she often gets her own way..The Nerd:Someone who has an extreme passion for education who dresses in a formal way who is often an outcast to the rest of the characters..The Jock:The popular college student, who plays a lot of sport and gets a lot of female attention..The Criminal:The dysfunctional student who often gets into a lot of trouble who also forms a subculture of anti school.We have followed the typical conventions in our teen movie we have tried to portray these stereotypes as well as we could.
THE PRINCESS
The princess in our teen film movie in my opinion is presented negatively.This is because of the stereotype of  popular/princess girls are portrayed as stuck up in the majority of teen film movies for example in mean girls.They often are in close up shots and full body shots in my opinion this is to emphasis that they are important in the film but also to present how they feel about themselves.In our teen film we have tried to portray this as our princess is given airtime in a close up shot fixing her hair and putting on her makeup.Being vain and stuck up also relates to how 'princesses' are seen in real life for example models are seen as naive and vain for having an interest in fashion and makeup.

(character fixing her hair making sure she looks perfect)
Mean girls princess portrayed as selfish and only thinks about herself.


THE JOCK
The jock in our teen movie well also in most teen film movies are represented positively.In our teen movie the jock wakes up besides a girl ,lives in a nice house and also has a car.This shows that the jocks are the popular characters who have luxuries and generally just enjoying life.In most teen movies this is how jocks are portrayed and also liked by everyone.In society jocks are also popular in schools and also in the public eye which in my opinion is why many boys aspire to be a footballer or basketball player when they grow up wearing nice clothes,living in fancy houses with a unbelievable salary and also having wags and plenty of girl attention.Jocks also are costumed in bright colours most of the time and is in our teen film opening,we did this to show that he is happy and enthusiastic by his costume allowing the body language and facial expressions to prove this also.


THE CRIMINAL


The criminal is represented as both a negative and positive character.They are represented as bad as they are always up to mischief and hurt the innocent which turns the audience against them with full empathy towards the victims such as in kidulthood when the criminal stole the boys gameboy it turned viewers against the baddy.However,sometimes in films there are deep reasoning as to why criminals do what they do which makes the audience feel sympathetic for the criminal.For example in out teen movie the criminal lost his parents at a very young age which obviously still affects him.He is growing up in  an unloved home so he does what he can to get by  eg steals from the shop.Society has many criminals within it that do what they have to do to get by for example homeless people steal.This doesn't justify that you should commit crimes but sometimes there are underlying issues other than just being selfish.



 THE NERD

The nerd in most teen films are unfortunately portrayed negatively.Especially in our teen movie for example the nerds scene were comical which gave something for everybody to laugh at.In society nerds who enjoy school who have a more enthusiastic approach to education than others are laughed at and seen as uncool.in our teen film opening i think we have presented this well.Also through the use of costume and body language helped us majorly for the humorous response.For example our nerd was given a pink stripy shirt to wear with shiny black pointed shoes.we also conveyed that having an interest in  means you are clumbsy for example the nerd fell off his bike in our teen movie.Also in not another teen movie the nerds are represented as a laughing stock shown through there scruffiness and body language.














Wednesday, 26 March 2014

Question 7


T.E.A.M:





Prelim:




Now, as you can tell, there is a lot of difference between the two. In the prezi, I will explain what the differences are and why there has been such an improvement between the prelimary exercise and our final teen film.








Question 5 - How did you attract/address your audience?


Many aspects of our film appeal to the target audience because we focused on conventions to ensure the target audience would be able to relate and connect with the characters in our film. 

As we have a lot of money towards our production because of our production and distribution, we would be able to hire high profile actors to play our characters. This would draw a lot of attention to our film and would result in a lot of free promotion. For example, fans of the high profile actress we would hire would discuss her newest projects with friends and family and other fans which would promote our film even further.
Our storyline tackles many issues are there are different characters that have different stories that will all come together, this is interesting for everyone. For example, throughout the film we will unravel the reason behind the crimes for the criminal, which will be heartfelt and hard-hitting whilst we see the Nerd growing up and getting into his first relationship, which is comical. As there are many different sub-genres and themes, such as comedy, drama, romance; everyone can relate to and enjoy the film therefore will attract more people. 

The production company will also help attract an audience as it is large and produces many mainstream and well known movies, so people will be able to put their trust in the production company and therefore watch our film. Whereas, on the other hand, if it was a smaller production company, people may be hesitant to watch their films as they may have never seen a film made by them before and therefore have not put their trust in them yet.

Our roughcut feedback helped us improve our film to ensure it was aimed at the target audience, for example, making the storyline complex but not complicated or confusing because teenagers want to enjoy the film, and not have to think about or process everything. This will make it easier to attract an audience as it won't be hard to explain the storyline when people share it with their friends, so people will be more likely to be interested in our film.

We will be able to reach our audience by different forms of media because of the amount of money that was put into our media product because we used a big production company. Such as: Social networking: facebook, twitter, tumblr.
- Tabloid articles
- YouTube advertising
- TV advertising 
- Bus and other transport advertising. 



Question 4 - Who would be the audience for your media product?



A teen film  is a film genre targeted at teenagers and young adults in which the plot is based upon the special interests of teenagers. So does that mean our audience would only be teenagers? People aged 13-17? 

Usually, the target audience for teen films would be teenagers. The sub-genre, however, can change the target age for example, if it was teen drama, that usually narrows it down to teens however if it was teen comedy, that usually broadens the audience as people can still find something, whether it is targeted at teens or not. This is what our media product is.

Yes, our audience for our media product would include teenagers. This is because our storyline appeals to teenagers and cover relatable issues. Such as, the topic of 'rebellion' through the character of the criminal, who rebels against society while committing all his crimes (Marcus). The topic of 'coming of age' through 'the Jock' (Tommy) who sleeps around a lot and is sexually active. The idea of 'Alienation' is covered by the nerd (Edward), as he is the only one who has such a passion for school, and he is misunderstood, as noone can understand why. In addition, the idea of glamour and beauty is covered by The Princess (Amy).

Our media product is not gender specific and both genders will be able to watch it and enjoy. This is because of the comedy within the product, everyone will find it funny. And because there are elements that both genders will enjoy, for example, the sports and especially the character of the Jock for the males, and females can relate to the character of the princess, because she is into fashion and beauty.

Our media product is not area specific, most people go to school/college worldwide, and although schools everywhere differ, they will still find it comedic.

In addition to teenagers being the audience, some adults aged 20-50 may be the audience for our media project. This is because they may be accompanying their teenage friends/children/relatives when going to see our media project. To add to that, adults may watch this simply because they want to laugh, as although it is relatable to teens, it's not necessary that you have to be a teenager to watch and understand it. Our media project may also be a reminder to adults of the childhood they had, or their school years.

Pre-teens, people aged 10-12, may also be the target audience for our media product as there's not much strong language, scenes of nudity or violence that will stop them from watching it. Pre-teens may be interested in our media product because they may be curious of what teenage life is like, as it soon approaching for them.


This is 'Ian Beale' a character from a soap opera called 'Eastenders'. He would be the audience for this film because his children were watching it or because he wanted to reminisce on the times he was young. He is middle aged, around 40's/50's. He works multiple jobs and has children.


 This is 'Kay', a character from teen film 'Anuvahood'. He would be the audience for our media project because he, himself, is a teen and can relate to many of the themes within our product. He falls into the typical age range, as he's around 19 and studies/works part time.

This is a character from Kidulthood. He would be the audience for our media product as he falls into the typical age range for teen films, eg, around 17 and because he is a student in school himself. In the film aswell, he was also involved in crime, so he could identify strongly with the character of the criminal.

This is 'Tiffany', a character from 'Eastenders'. She would be the audience for our film because she is a pre-teen, around 11 and is starting to grow out of children's cartoons etc and starts to wonder what college life is like. 




 This is a teenager from American Secret Teenager, and would be the target audience for our media project because she goes to school and would be able to identify strongly with the character of 'The Princess'. She also falls into the age range of the target audience for teen films as she's around 17. 

Tuesday, 25 March 2014

Question 7

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?


Sunday, 23 March 2014

Question 5

How did you attract/address your audience?

Our target audience is specifically aimed at teenagers between the ages of 13-17. We have included a diverse range of characters those of different cultural backgrounds as well as those with different personalities. This allows us to expand our target audience to different social groups as it allows different groups of teenagers to relate to the characters.

Our teen movie that we had made appeals specifically to our target audience.One most obvious one in my opinion is the use of body language presented, for example the geeks use of facial expressions had the audience laughing as he played his character role very well.Also the use of costume and make up used was done really well for example the jocks costume revealed his character right away as well as all the other characters which is important for our viewers to avoid any confusion.The princesses hair and makeup also stood out and was planned really well as u can gather that she is a typical girl girl which some of our female audience could relate to e.g myself.

The storyline that we had come up with is relatable to the majority of our teen audience.As the majority of our target audience are in education and have all experienced a first day at college or summer camp which can be both depressing and exciting which in my opinion our characters presented this quite well.For example the criminal wasn't very enthusiastic about attending school and which at the end you can see he walks in the other direction from school but then we can see that he still attends.This can relate to many of our audience as not all pupils want to go to school but the majority of them do.which shows that the storyline is common in teenagers everyday life to a sense.Our film name T.E.A.M  also can relate to our teenage audience as schools encourage children to work as a team and this opening demonstrates the different characters emotions about working together.


We have reached our audience so far by having a cinema preview which was exclusively aimed at students. This gave them the opportunity to see our film on a big screen.
After watching our film in the cinema we got feedback from 2 people saying what they liked about our film after watching it.

We have also asked some questions to a specific target audience and an actor from the film.


Question 4

Who would be the audience for your product?

Teen movies have a wide range of viewers. The age ranges from 13-20s. Although some people may not be classed as teenagers they might still want to watch a teen movie depending on the story line or genre. Teen movies can be targeted at a female or male or both. For example, 'mean girls' is mainly targeted at a female audience, due to the storyline that revolves around girls.
 Our teen film was targeted at the audience of ages from 13 to 17. It is aimed at both males and females, as the main characters are males and females. It is aimed at this audience as it is set in a college environment which those ages will be able to relate to. The genre of our teen film is a comedy which also attracts a teenage audience as it consists of humorous elements.Our teen movie maximises the audience because of the different social groups, nerd, criminal, princess and criminal. This allows the audience to identify with the different characters. Our film is a classic teen genre and it has the same mode as the breakfast club which will appeal to an audience that likes classical teen films.
Blake is a specific member of our target audience. From the picture on his facebook profile you can tell that he can relate to the jock in our teen film. Just like the jock he is wearing a baseball jacket, because of this he might want to watch our film as he has something in common with the character in 'T.E.A.M'

After looking at the type of films that Blake likes, it looks like he enjoys watching teen movies, as well as comedy films. All of the films that he has watched are comedy or have a subgenre of comedy. This means that he might enjoy our film as it has a comedy genre, meaning that its his type of interest. 



When looking at the type of sport he likes it showed that him and the jock shared similar interest in sport. This indicates that Blake will be more interested in watching 'T.E.A.M' as there is a character that has the same interests as him. This will allow him to understand the character more and watch how his life/character has been represented in the film.

Question 2

How does your media product represent particular social groups?

Representation is a way that a person is portrayed. Representation in film is shown through camera work, mise en scene, sound and editing. It varies in different films. In our teen film we have represented four stereotypical teenagers and have explored different social groups. 

The Nerd


All of the shots that the nerd is in can be seen in the video above. In our opening sequence the nerd has been represented in a negative way. This is because everything that happens to him is bad although he was represented in that way for comical reasons. He is seen as the unlucky/unfortunate kid this is represented through his bike braking and him hurting his leg. He can also be perceived as the unpopular and uncool kid, as this is the stereotypical view of nerds in teen films. His shirt and glasses add to his appearance as he dresses very smartly which also shows his commitment to education.

On the left you can see two 'nerds' that are in 'Weird Science' they just like the nerd in 'T.E.A.M' are used for humour purposes and are surrounded by things linked with education.



The Jock


The representation of the Jock can be seen in the video above. The Jock has been represented in a positive way as he is a stereotypical masculine character that is always loved by everyone in the film. He wakes up to a girl in the morning, which suggests he is a popular character but has settled down. He also drives a car and lives in a nice house which suggests that he is rich and likes to look after himself. He is perceived as a character that everyone would look up to or want to be like. His costume which is very bright brings a lot of attention to him which also highlights the fact that he might be the popular kid in the school.

The jock in 'T.E.A.M' is similar to a jock in 'Not another teen movie' which is a global film. By looking at these two images of the jocks, you can tell that our jock is very stereotypically represented as he is wearing the same type of clothing as a jock from a real film. The bright colours in their baseball jackets show that they are very enthusiastic and the baseball jacket itself emphasises that they are interested in sport. 


Princess

The princess in our film has been represented in a positive/negative way. This depends in what type of way people will portray her. She can be seen as a positive character as she comes across jolly, glamorous and fashionable. In all of the shots you can tell that she looks after herself and cares about her appearance. Although she might come across a bit stuck up and vain. This is how a lot of princesses are stereotyped in the media.

The character from 'T.E.A.M' and the character from 'Mean Girls' are both princess in their films. They can be compared to each other as they are similar in a few ways. Mainly, they come across very glamorous and they are both wearing pink which is the colour associated with princess. 



The Criminal

The criminal in our film has been represented in a negative way. This is because he is first seen answering the phone from another criminal. This suggests that he is up to no good and may be involved with gangs. We then see that he is running away from someone, which could indicate he is a thief. His attitude when he walks toward the summer camp also shows that he doesn't want to be there, which indicates his personality that he doesn't suit this environment. The criminal is wearing all black which is how most criminals are portrayed as you wouldn't see them wear bright colours.

These two characters on the left are from 'Adulthood' and can be compared to the criminal as all of them wear dark clothing. These characters are represented in a negative way, meaning that the lives that they live are dangerous and their everyday lives may include dangerous things.